02
In these fictional assignments, I crafted a news release and media pitch for Trader Joe's, while also developing dynamic audio advertisements and engaging social and owned media content for Barbasol. Additionally, I conducted research and authored a targeted Gen Z business report.
Client
Trader Joe’s, Barbasol. Strategic Writing
Year
Fall 2023
Audio Advertisement: Crafting a compelling narrative within the confines of an audio format challenged me to think dynamically and bring the advertisement to life through storytelling.
Audio Advertisement
Audio Advertisement
News Release & Media Pitch: Writing the news release, especially integrating quotes from Trader Joe's and the EFAA, was enlightening. I found crafting the media pitch and targeting the right journalist for our story rewarding.
News Release & Media Pitch
Business Report: A highlight of the business report was connecting the PESO model to my usual content. Researching Gen Z offered insights into trends and behaviors that reflected my own experiences.
Business Report
Business Report
Social & Owned Media: Creating social media content was fun, with the highlight being an Instagram post referencing Home Alone. Balancing relevance and entertainment proved more challenging than expected but rewarding.
Social & Owned Media
Social & Owned Media
Social & Owned Media